Reddit has made it clear that it’s an ad-first business. Today, it expanded on that practice with a new ad format that aims to sell things to Reddit users. Simultaneously, Reddit has marketers who are interested in pushing products to users through seemingly legitimate accounts.
In a blog post today, Reddit announced that its Dynamic Product Ads are entering public beta globally. The ad format uses "shopping signals," aka, discussions with people looking to try a product or brand, machine learning, and advertiser product catalogs in order to post relevant ads. Reddit shared an image in the blog post that shows ads, including with products and pricing, that seem to relate to a posted question. User responses to the Reddit post appear under the ad.
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A somewhat blurry depiction of the new type of ads Reddit is testing. [credit: Reddit ]
Reddit's Dynamic Product Ads can automatically show users ads "based on the products they’ve previously engaged with on the advertiser’s site" and/or "based on what people engage with on Reddit or advertiser sites," per the blog.